European Genre Forum is a pan-european project organized by Black Nights Film Festival from Tallinn (among 15 world A festivals); Imagine Film Festival from Amsterdam (biggest festival for fantastic film in the Netherlands); Fantastic Zagreb Film Festival (largest genre festival in the SEE region) and film consultancy company Screen Division from Paris.
The main goal of this international project is to connect, educate and supported young and upcoming, as well as already proven, European film talents beginning their career in the genre film industry.
The EGF annual cycle consists of three labs: the Directing lab in Amsterdam (spring), the Production lab in Zagreb (summer) and the final Sales and Marketing lab in Tallinn (winter) giving the participants a full range of feedback, skills and contacts by established professionals in the global genre industry to step their projects up and prepare for financing, participation in co- production markets and naturally production as well.
The EGF Sales and Marketing Lab in Tallinn will feature extensive pitch training workshop by acclaimed pitch trainer Sibylle Kurz, as well as special sessions on topics connected to the sales & marketing of projects including how to create an attractivce project package, understanding monetization and deals of VOD and digital platforms, expanding the story universe through transmedia and brand engagement, and how to develop festival and market strategy.
The Sales and Marketing Lab will finish with the long-awaited Final Pitch of the 8 chillingly fresh and exciting projects from the participants of EGF 2017 training cycle. Come and discover the hottest new talent of European genre cinema!
EGF 2017 PROJECTS
- Family Dinner (2016) – Capra Films (Austria)
Producer: Lola–Basara Hengl
Director/Writer: Peter Hengl - Hum (2016) – Parsley Productions (UK)
Producer: Scott Imren
Director/Writer: Stefano Nurra - The Leprechauns – Causeway Pictures Ltd (Ireland)
Producer: Chris Patterson
Director: Martin Stalker
Writer: Spencer Wright - Mindscape – Bruno Isaac (Portugal)
Producer: Bruno Isaac Grade Caetano
Director/Writer: João Paulo Cesar Soares Alves - Out There (2017) – Blue Iris Films (Scotland)
Producer: Katie Crook
Director: David Lumsden
Writer: Ronnie Mackintosh - Striguni (2016) – Ziva Productions (Croatia)
Producer: Barbara Jukopila
Director/Writer: Aldo Tardozzi - Thaw – Demeter Films (Portugal)
Producer: Norma Vila
Director: Haritz Zubillaga
Writers: Haritz Zubillaga & Aitor Eneriz - The Woolgatherer’s Store (2017) – Fast & Loose Productions (The Netherlands)
Producer: Ross Walker
Director: Chuck Borden
Writer: Joey Neniu
EGF 2017 Sales & Marketing Lab tutors:
- Sibylle Kurz - CEO & trainer @ Pitching & Communication Skills (Germany) / pitching
- Mitch Mallon - Founder & CEO @ Stadium Media (USA) - VOD & digital monetization
- Michael Favelle - CEO @ Odin's Eye Entertainment (Australia) / sales & packaging
- John Heinsen - CEO @ Bunnygraph Entertainment (USA) / transmedia & multiplatform production & monetization
- Eric Stein - Founder & CEO @ Impact Global Media / digital strategy & sales
- Evelin Soosaar - Founder & Producer @ Stellar Films (Estonia) / financing
- Liina-Maria Lepik - CEO @ Tallinn Film Wonderland (Estonia) / financing
EGF 2017 Tallinn Lab Schedule
Friday 24 November
Teams and mentor arrival
12.00 - 18.00
EGF Tallinn kickoff
18.00 - 18.30
Storytek Hub Conference Room (Parda 6, 4th floor), 3 mins walk from hotel
Sten Saluveer, Marge Liiske, Kätlin Kaganovitš
Introductory lecture by Sibylle Kurz on the Art of Pitching, teams update and icebreking for the lab
18.30 - 20.30
Storytek Hub Conference Room
All participants, Sibylle Kurz
Welcome drinks and meet the content and media entrpreneurs of Storytek Accelerator
20.30 - 22.30
Storytek Hub Conference Room
All participants, all mentors, Storytek teams
Saturday 25 November
Pitching masterclass & groupwork
9.30 - 12.30
Nordic Hotel Forum Conference Center, room Vega
All participants, Sibylle Kurz
Lunch
12.30 - 13.30
Pitching masterclass & groupwork
13.30 - 17.30
Nordic Hotel Forum Conference Center, room Vega
All participants, Sibylle Kurz
Daily wrap up drinks and get to meet Estonian film funds & producers
17.45 - 18.45
Storytek Hub Conference Room
All participants, Evelin Soosaar, Liina-Maria Lepik, Mika Pajunen
Enjoy the Black Nights FF films, receptions and guest events
19.00 -
All over town
Program will be distributed by BNFF
Note: Acclaimed pitching mentor Sibylle Kurz would prefer not to schedule separate slots, but keep her workshop dynamic with active participation of all teams. Breaks to sessions are scheduled dynamically according to the needs of the group.
Sunday 26 November
Demo pitch to mentors & selected industry friends of EGF
10.00 - 11.00
Nordic Hotel Forum Conference Center, room Vega
Michael Favelle, Mitch Mallon, Eric Stein, Yohann Comte
Break
11.00- 11.30
How to create the attractive project package and deliverables for sales & markets
11.30 - 12.30
Nordic Hotel Forum Conference Center, room Vega
All participants, Michael Favelle, second speaker tba, Timo Suomi, Xavier Rashid
Lunch
12.30 - 13.30
Getting to know the secrets of monetization on VOD & Digital Platforms
13.30 - 14.30
Nordic Hotel Forum Conference Center, room Vega
All participants, Mitch Mallon, Eric Stein
Harvesting the potential of transmedia storytelling, audience engagement and brand partnerships
14.30 - 15.30
Nordic Hotel Forum Conference Center, room Vega
All participants, John Heinsen
One to one meetings with mentors
15.30 - 18.00
Nordic Hotel Forum industry lobby (2nd floor)
All participants, all mentors
Enjoy the Black Nights FF films, receptions and guest events
19.00 -
All over town
Program will be distributed by BNFF
Monday 27 November
Developing your market & festival strategy
10.00 - 11.00
Nordic Hotel Forum Conference Center, room Vega
All participants, additional speakers
Break & technical check for the final pitch
11.00 - 12.00
Final Pitch
12.00 - 13.30
Nordic Hotel industry pitching area
All participants, selected and invited industry members
Lunch
13.30 - 14.30
Networking with decision makers at the Estonian EU Presidency Future of Content Conference "Pictured Futures”
14.30 - 16.30
Cinema “Kosmos” (Pärnu mnt 45, about 12 minutes from the hotel)
EGF Open Mic & Thoughts exchange
17.00 - 18.00
Nordic Hotel Forum Conference Center, room Vega
All participants, EGF coordinators
Industry Opening Party & EGF Wrap
19.00
Location tba
All participants, EGF coordinators
Tuesday 28 November
Departure from Tallinn. Hope you enjoyed!
Contacts
Kätlin Kaganovitš
EGF coordinator in Tallinn
k6tlin@gmail.com
Sten Saluveer
EGF Tallinn Lead
sten.saluveer@poff.ee
Annick Mahnert
EGF Coordinator
info@europeangenreforum.com
Chris Oosterom
Festival Director, Imagine Film Festival
chris@imaginefilmfestival.nl
Stjepan Hundic
Festival Director, Fantastic Zagreb Film Festival
stjepan.hundic@fantastic-zagreb.com
Sten Saluveer
Black Nights Film Festival / Industry@Tallinn & Baltic Event
sten.saluveer@poff.ee
For more information and 2018 application deadlines visit: www.europeangenreforum.com/
